The Henea Project
Henea is a company in the wine sector that provides skills and services applied to the production and management objectives of wine producing companies.
Henea’s goal is to give procedure to the growth of a wine company, coordinating and supervising every stage of production and every competence involved. From technical management to marketing, the company addresses aspects and needs to be managed with competence and planning. Our experience puts this at the service of investment, both for complete coaching and for individual projects aimed at growth and profit.
Henea was born from the meeting of the different and specialized skills of its founders, a rich heritage of multidisciplinary experiences within the wine sector. Around these stories has grown Henea, a reality that with its overall vision on all areas and needs of the sector, stands in support of wine companies, whether they are in the start-up phase or already consolidated and structured. A support that sees the Henea project manager as the only interlocutor between the property and the other professionals involved.
- Henea is a new opportunity offered to the wine estate to outsource the management of the company.
- Henea can support the investor right from the acquisition phase of the company, making the expertise of its entire team available for the evaluation of the real viticultural, oenological and commercial potential.
- Henea designs and develops manufacturing strategies and related marketing activities.
- Henea supports the owners in the various stages of growth of the company and in the subsequent crucial stages of consolidation, operating as a single team of professionals.
- Henea is able to achieve the objectives of the property by managing all the other professional components present in the company through the coordination of a project manager who monitors activities, times and costs.
The whole Henea team is strongly cohesive in teamwork because we are convinced that this is the only way to quickly and effectively achieve results in the wine world, however ambitious and complex they may be. To be able to achieve the planned objectives it is necessary to have professionalism, specialization and control over all aspects concerning the supply chain. Henea is built on this ambition.
Questions?Costantino Giovannini, Project Manager
Management and development of a wine company require an overview and organizational competence. From the land to the market, there are many development fields in which to operate and the professionalism to coordinate.
In Henea, Costantino Giovannini is project manager and development and control contact between the investor and the professionals involved, and responsible for the supply chain process and all the steps necessary to build a strong corporate identity.
Entrepreneur in the world of wine, Costantino Giovannini, after having accompanied the development of the family business towards high quality production, brought his know-how to the market, with skills and specializations on the managerial discipline of the winery. For wineries he plays the role of management and marketing consultant, and collaborates as advisor for Merger & Acquisition operations with leading consulting firms focused on business combinations, changes in the corporate structure, development plans and strategic alliances.
Marco Pierucci, Cultural Practices
The management of cultivation practices is a skill that requires knowledge and sensitivity, understood as the ability to grasp the specific characteristics of the plant, the soil and their unique peculiarities. This is to always allow nature to follow its path. Educating him but without ever hindering him.
At Henea’s, Marco Pierucci is the contact person for the cultivation practices of the vineyard.
Passion and dedication trace the path of his training and represent the pillars of his professionalism in the viticultural field, where he has come to redesign a new vision of the vineyard system during his long career as a field technician. According to this personal vision, the vine and the soil, in addition to being at the center of agronomic skills, must be considered as two inseparable components of the vineyard system and in continuous relationship with each other. This approach to vineyard management, in which dialogue between the plant and the soil is promoted according to a criterion based on both agro-ecology and conservation agriculture, allows it to pursue the best results in terms of quality and above all of heritage. territorial in wine grapes.
Fabio Burroni, Plant Development, Personal Training
Viticulture is variety. Variety of vine, soil, climatic exposure. Defining the right system cannot ignore an organic vision of all these characteristics.
In Henea, Fabio Burroni is the contact person for plant development, staff training and the management of material and service suppliers.
Graduated in Agricultural Sciences at the University of Florence, Burroni specializes in agri-food marketing and has been an agronomist since 1993.
His professional activity focuses on corporate and clonal genetic selection processes. He is an agronomic consultant in organic and integrated wineries and nurseries, where he tackles issues related to environmental sustainability without prejudice for a continuous enhancement of the “environment-vineyard” system. During his profession he applies the concepts related to the principles of agro-ecology for a modern, efficient viticulture capable of fully identifying with the grapes produced. It studies and introduces new production and plant defense methods, as well as technical means capable of enhancing the peculiarities of the vineyard for true identity wines. He is a phytoiatric consultant according to the new European regulations.
Alessandro Pieri, Business Planning and Regulations
In addition to the field activity, the wine company is a business reality with its regulatory and technical management.
At Henea’s, Alessandro Pieri is the reference figure for the resolution of problems inherent in the management of companies, both for the procedural and technical part, in all aspects of a practical and bureaucratic nature that wineries have to endure.
Graduated from the Faculty of Agriculture in Agricultural Sciences and Technologies, with a thesis on “Evaluation of production costs in Tuscan wine farms”, he has always dealt with the management problems of farms, in particular wineries. Enrolled in the Order of Agronomists and Forestry Doctors, he deepened the study of the management of wineries following courses and seminars on analytical accounting and on the study of the main business planning models. In his professional activity he supports the company by linking the agronomic and design part with the regulatory aspects to support the company’s production strategies.
Michele Lotti Margotti, European Contributions, Regulatory Management and Institutional Relations
Doing business is relations with the territory, with the development possibilities linked to European contributions and competence on management regulations.
In Henea, Michele Lotti Margotti is the contact person for company management, agricultural environmental improvement plans (PAPMAA), practices for community and national funding, management control, analysis and optimization of production factors and production processes.
His professional training stems from decades of experience on the channels of community contributions in the wine, olive oil, arable land and livestock sectors; then on the management of wineries in terms of accounting, relations with public bodies, community contributions, food safety and wine legislation.
Specialized in the evaluation of new market addresses linked to sustainability, organic, biodynamic and integrated production, Michele Lotti Margotti has gained experience in the last 10 years in the implementation of IFS and BRC quality systems and standards, relating to the wine and olive oil sector on behalf of farms, wineries, cooperatives and oil mills.